Giuseppis is an Italian restaurant with over 50 years in the city of Tijuana. Creators of the Mexican pizza and with 9 stores around the city, this restaurant is one of the best known and most loved by Tijuana’s people.We renewed their image through attractive food photography and rebranding for their social media channels to prove that the they can adapt along with its customers. Seeking to have a bigger digital presence and attract a more participative young audience on these platforms.The new image is fresher and lighter without losing its essence of a traditional Italian restaurant.