RAGA Urban Café is an alternative, pet friendly coffee shop, inspired by urban art and artistic muralism. They’re starting off as a cloud kitchen offering their products through online food ordering and delivery platforms.

We created a brand inspired by graffiti and street art which is expressed through the typography and color palette. We chose a font that maintains the urban art aesthetic, without losing legibility. Within the color palette, we opted for the colors white, black, fuchsia and blue.

We also assisted them with their logo, isotype, product photography, a graphic plan for social media such as their Instagram feed, publicity, merchandise of mugs, tote bags and aprons.