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PRIVACIDAD COOKIES
Club H
Branding
Detalle
Club H Mexican Brassiere, is a project that seeks to enrich the ambiance of Casino Caliente in Hipodromo. We worked with them from the beginning, developing their Branding, which is all the identity of the brand, to give it an original value.
Investigating their industry and context we proposed different Brandsouls, that we’re able to represent the history of the casino, a historical space in the city of Tijuana. The 20’s were the golden age of the city, thanks to the prohibition of alcohol in the United States, Tijuana turned into a point of meeting for actors, actresses, singers, and a great variety of characters that wished to enjoy everything that the city could offer.
With this in mind, the brand was conceived as a space that represents that story, the new 20’s, merging classic elements of a bar with current tendencies in mixology and gastronomy, “A place for future legends”.
Each element complements the brand that tried to stay in the same line of design. That is why we worked on a menu with a clean image, with linen illustrations that represent elegance and class, with simple details, because “ the simplicity is the maximum sophistication”.
In the photographic sessions, we wanted to protagonist the space and the dishes, exposing the mix between classic and new tendencies, with warm tones that reflect their comfort without losing luxury and displaying their exquisite presentation of dishes.
