AMX Energía is an organization that optimizes the performance of electricity consumption by providing energy solutions. Analyze the best options for private electricity providers in Mexico, to reduce consumption costs and make consumer processes more efficient. Designing the branding of a company specialized in a new business line in Mexico was a satisfactory challenge, since there is not a good graphic reference on these processes at a national level, it gives us the opportunity to develop a friendly and aesthetic graphic language that explains these processes.