Centro 32 is the Tijuana project of Families Belong Together, a non-profit organization that works for the integral well-being of migrant families in the context of mobility, which joined 250 other organizations around the United States that were born in the summer of 2018 after the protests organized in that country, and in Mexico, to demand the end of the family separation policy of the Donald Trump administration.
We collaborate with them in the redesign of the branding to further unify it with FBT but giving it its own personality. We developed their rebranding, new graphics for social networks and developed pieces as part of an awareness campaign to communicate the problems of families that were separated and of the migrant population in Tijuana.