Novogenica is a laboratory in Tijuana created by an interdisciplinary group of scientists specializing in molecular biology, gene therapy, chemical and pharmacological processes, passionate about technological innovation and its applications in medical diagnosis. They seek to project themselves as leaders in the area of clinical analysis using state-of-the-art equipment combined with high-quality processes and excellent customer service.
We part from the design of icons for each type of analysis carried out by the lab; these graphic elements work as patterns developing a diverse and harmonious color palette so that the digital presence projects variety in analysis, generate visual impact that increases the chances of generating engagement.